Two out of 10 young people have lost interest in drinking alcohol.

However, some types of food are best enjoyed when accompanied by the right beverage.

And for a Japanese alcoholic beverage dedicated to conquering discerning palates, this is a great opportunity to connect with them. The challenge is to rethink the Roku brand as a non-alcoholic beverage offering.

Copywriter: Gregorio Garcia.

Art Director: Sofia Ruiz.