The majority of Fundraising Volunteers are recruited from families who use Telethon Centers and universities. Very few young civilians volunteer, which reduces the fundraising capacity.

Gen Z often believe that "reacting" to a digital post is joining the cause, but more people are really needed to take action, not just react. We wanted to get people to take action, going out to donate on the streets, with their Telethon piggy bank.

Copywriter: Gregorio Garcia.

Art Director: Carla Mateos.