The Official Seat? - Heineken

How can a non-sponsor brand become the center of attention during a major cultural event for football fans, like the FIFA World Cup 2026™? Many fans end up without tickets to the World Cup matches due to limited availability, high prices, or scams. But Heineken found the answer—so you could have a designated seat in the stadium. Or well, at least inside it.

Copywriter: Gregorio Garcia

Art Directors: Carla Mateos | Wilmer Gomez